His Majesty Font is one of the key components of a good (and even bad) logo. The font is the one that reveals the message of the designer, who took in the right spirit of the customer, the potential consumer audience.
When you choose the font, you should at least stick to the principles, if not the rules. But if you don’t want to get stuck in the professional terminology, you should get acquainted with it, at least remotely. This is the way you get the answer to the question – how can you make a logo yourself?
Brilliant professionals designers have such a widely spread opinion that the “serif” font help keep the viewer focused on the line. The transition from thicker lines to thinner ones is the key feature of such a font.
Here is the example:
As opposed to them, there are fonts without serifs. However, it adds some charm to them. Have a look at this aesthetics of right angles, clear, straight lines. It has the right to exist!
Where can this font be used? Everywhere! Most world brands use Sans Serif in their logos. It is indispensible in cases, when you need to highlight and emphasize the element of business style.
And what about italics? It’s complicated. On the one hand, this font can put a focus on a special “humane attitude” of the brand. On the other hand, the italics are the font that claims grace and luxury sometimes. Look at Cadillac, for example.
It looks like a stylish signature of a millionaire, who doesn’t care about the fact that his last name will or will not be read, doesn’t it?
Have you ever noticed that we live in strange times – nowadays, there are minimum contemporary things. They broadcast TV shows about the Soviet days. The heroes of the past are trending. Let’s take a look at GUM Department Store! They will feed us with the Soviet ice-cream. We can have tea in the Soviet canteens. But the prices, of course, are far from the ones they had in the Soviet Union.
The archaic font of a damaged typewriter is used in the logotype. Why not? If you want to emphasize the fact that you’ve been working in this field since time immemorial, it will be perfect. It’s rather readable.
And finally, there is the fantasy font with its truly unlimited features.
There are millions of fantasy font options. Hence, there are millions ways to impress the potential customer. It’s easy to stand out of the competitors with the right approach to using the logo with such a font. What would you li8ke to see in the logo? Fun or romance? Solemnity or a bit of pathos? Element of history or aggressive hi-tech?
A new interesting font occurs almost every day. But it’s doesn’t bring joy to users for a long period of time, since people get bored in this case faster than in case of a popular ringtone.
If you use the brand logo generator presented on our site, you won’t need to trouble your head about this question. Whichever sign you choose, the best font has already been chosen. But still there are several general rules that should be revealed:
You don’t want to waste your time choosing fonts, do you? Try to choose the logo online on our site, where a unique logo design generator was developed.