This is a process designed to develop a name for a company, brand or trademark. It may seem as easy as pie, that’s just a word anyone could come up with. But it's not all that simple because this process has many pitfalls.
For example, you want to make brand name ‘Fashion Days’, but it turns out that someone already uses this name, domains are occupied, you cannot register the legal entity or trademark for the same reasons: it is not unique since it is heavily used in the market.
Naming should be unique at least in your class of International Classification of Products and Services (every business activity or product has a class, the name should be unique in a specific class and a specific region).
The easiest uniqueness check is the availability of a free domain identical to your name. Using our free name generator, you could tick the domain selection and immediately check its availability with a single click.
Another uniqueness check is to go to the official site of the legal entity database in your country and enter your name in the search bar to see similar names among registered legal entities.
Naming types for a company or a trademark, let’s figure it out. The most popular types of name formation:
1. Descriptive – describes or indicates the business activity. These names can be seen everywhere, for example, Continental Steel & Tube Co. or West Fraser Timber Co., Ltd. These names are good at describing what a company is doing, it gives the audience the straight answer. However, this type of naming formation is very popular, it means it will be hard to stand out among competitors and find a short and unique name.
2. Empiric – reflects the brand advantages, in other words, the name features your advantages or strengths, these can be ‘delivery speed’ or ‘eco friendliness’. For example, FastWay or EcoDrive.
3. Fantasy – made up-names, neologisms. The global brands often use this technique (for example, samsung, nokia, adidas, etc.), the name itself doesn’t mean anything semantically (or most clients don’t get it), however, it has the best possible chance of being unique and short. To create brand name in our name generator, you can use different syllables, which will correlate to each other.
1. Catchy – the name should be well perceived by the target audience. Short names are preferred because the shorter the name, the easier to remember it. However, longer names or 2 or 3-word names also stand a chance if it’s easy to read and perceive them. Longer names are more likely to be patent-cleared.
2. Patent clearance – the possibility to register naming as a trademark or a legal body. This step is unavoidable since the name should be patented to avoid problems with competitors.
3. No negative emotions – choosing the name keep in mind that it should not mean or imply something negative or negligent, the audience may overreact because of it. If the name has no clear meaning, check its translation in different languages to avoid negative meanings in different languages.
4. Compactness – good readability, easy perception. Avoid hard-to-pronounce combinations of letters, the harmonious mix of vowels and consonants is desirable. Try a phone test. Tell your friends the name by phone, if they don’t ask you Come again?, the name is ok.